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Fellers Acquires 5 Accounts

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Expects $6-8 Mil. in Billings From New B-to-B, Online Clients
DALLAS--Fellers Marketing and Advertising has added five new clients in the first weeks of 2000, resulting in an anticipated $6-8 million in total billings.
The Austin, Texas, agency said it has been retained by consultancy Zephyr Environmental Corp. and online money provider Loan-first.com, both in Austin.
New clients located in Houston are EbaseOne Corp., an Internet-related software consultancy, and Instinctive Shooting International, a security and anti-terrorist training company. Fellers has also added the account of CMi Corp., a manufacturer of road building machinery in Oklahoma City.
In addition, the agency has attracted a project from the regional division of Information Builders, a software company headquartered in New York.
"We're starting off the year pretty well," said Fellers president Bill Holland.
"We've been trying to be more aggressive in networking with client contacts we've got," Holland said. "In practically all cases we've had business come to us through referrals from clients or prospective clients."
Fellers has also benefited from last year's hire of Don DePasquale, the general manager of the agency's Houston office, who was recruited from Ogilvy & Mather. "He has done a terrific job and that [hire] is really starting to pay off," Holland said.
Fellers has historically focused on business-to-business accounts, a specialty that clearly impressed the new clients
Said Wesley Box, director of business development for Zephyr Environmental, "From my perspective, I was excited that [Fellers] has done work for a lot of our own clients. We sell to industry--petrochemical and chemical and utilities. I didn't really care that they didn't have Coca-Cola as their client. I cared that they had Ditch Witch [a manufacturer of construction industry equipment]."
As online ventures increasingly explore the business-to-business category, Fellers has pursued Internet specialists as well, claiming two such companies among its new clients.
"Here in Austin, we've started to be a little more visible among the technology firms," Holland said.
Last year Fellers had total billings of $52 million, contributed by its offices in Oklahoma City, Houston, Lubbock and Amarillo, Texas. Accounts include 3M, Exxon, Sonic Industries, Texas Tomorrow Fund and Ryland Homes. K