Fast Chat: Wendy's CMO Discusses Campaign

Ad awareness, same-store sales climb since April launch

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Six months into a new ad campaign featuring the namesake daughter of Wendy’s founder Dave Thomas, the brand’s chief marketing officer, Craig Bahner, likes what he sees. Ad awareness and sales have grown and, through Wendy Thomas, the brand has reconnected with its core values. Just this week, the chain refreshed its logo for the first time in 29 years. Bahner, who joined Wendy’s in April after 20 years at Procter & Gamble, explains what Wendy has done for the brand and why he’s satisfied with Publicis Kaplan Thaler, the chain’s lead creative agency since 2009.

AdweekAwareness of Wendy’s advertising has risen since the launch of the Wendy Thomas campaign in April.

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