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The celebrity-infused women’s portal PopSugar is looking to blend social gaming, virtual worlds and e-commerce in a new fashion-centric online game. And it’s lined up a slew of big brand names from the world of couture to help.
The site has launched PopSugar’s Retail Therapy, a social online game via which players endeavor to stock a virtual boutique store with real world brands. The new game is available both on Facebook and at Playretailtherapy.com.
When logging on to play Retail Therapy, users start with an empty virtual boutique.
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