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Interpublic Group’s Mullen has picked up U.S. advertising chores for the Fage Greek yogurt brand, succeeding WPP’s Ogilvy & Mather, which worked on the account for three years.
Fage spent almost $4 million on ads during the first two-thirds of 2010, almost as much as it spent in all of last year, per Nielsen.
Boston-based Mullen will handle traditional and digital chores including creative development, media planning and buying and social media outreach.
All told, domestic yogurt sales tallied $4.97
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