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Burger King’s Whopper Sacrifice took a novel approach for an application: rather than encouraging people to socialize with friends, it encouraged them to cull unwanted connections from their friends list.
The catch: the application informed users’ friends they had been “sacrificed” for a shot at a burger coupon.
Facebook, however, wasn’t happy. It informed BK the application could not go against user expectations because Facebook explicitly says it will not inform users about friend removal. For the application to continue, Facebook’s tech team disabled the broadcasting feature.
After
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