ExxonMobil Kicks Off 'Fuel Economy Challenge' | Adweek ExxonMobil Kicks Off 'Fuel Economy Challenge' | Adweek
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ExxonMobil Kicks Off 'Fuel Economy Challenge'

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ExxonMobil this week unveiled a special No. 77 Mobil 1 Advanced Fuel Economy Dodge, which will be driven by Penske Racing driver Sam Hornish Jr. in the NASCAR Sprint Cup Series LifeLock.com 400 at Chicagoland Speedway July 11. The vehicle will help alert consumers of the best ways to conserve fuel during the busy summer driving season, the company stated.

The Advanced Fuel Economy Dodge is designed to show the company’s continued support for the Alliance to Save Energy and its Drive $marter Challenge, with the goal of increasing fuel efficiency nationwide.

The weekend begins with the July 10 Mobil 1 Advanced Fuel Economy NASCAR Challenge, an event at Soldier Field in downtown Chicago, which provide attendees with tips on saving fuel.

The event will highlights a retail promotion allowing consumers to receive a $10 rebate when they buy five one-quart bottles or one five-quart jug of Mobil 1 Advanced Fuel Economy, according to the company. The promotion runs May 18 to Aug. 31, 2009.

Also at the event, Penske NASCAR drivers Sam Hornish Jr., Kurt Busch and David Stremme, along with celebrities such as Dan Patrick and Chicago Bear Hall of Famer Dan Hampton, will drive fuel-efficient, Mobil 1-branded Smart cars on a miniature road course, the company stated.

"One tip I’ll be sharing that weekend—using Mobil 1 Advanced Fuel economy can deliver up to a 2 percent fuel economy improvement, which, over the life of a vehicle, can save over $400 in fuel costs," Sam Hornish Jr., driver of the No. 77 Dodge, said in a statement.


Nielsen Business Media