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Energy BBDO Taps Planning Chief

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NEW YORK Murray Hardie, previously director of planning at Fallon in Minneapolis, has joined Energy BBDO in Chicago as chief planning officer.
 
Hardie, 44, who had been at Fallon for nearly five years, fills a role vacant since November when Chip Walker left the agency.
 
"In Murray, we found this fabulous person who is a strong believer in the power of creativity, which is very important to us," said Tonise Paul, president and CEO of Energy BBDO, who described Hardie as an "extraordinary" talent. "He's a great team builder and someone who will nurture our culture. He's the right guy for us."
 
At Fallon, Hardie led insight development on clients including Holiday Inn Express, Crowne Plaza and Travelers. He was also the chief planner on the agency's former Citi account, helping to develop the "Live Richly" campaign.
 
"Fallon was a wonderful experience for me. I've been a longtime fan of that brand and I will continue to be an enormous fan," said Hardie. "It's given me a great foundation and now I get to apply [what I've learned] to a different cultural environment."
 
Hardie said that one of the allures of joining Energy BBDO was working at an agency that is part of a larger global network. Since starting at the shop last month, Hardie said he's found a broad range of talent in his group of about 16 planners and six researchers. "We're going to redefine the role of planning as a group," he said.
 
Prior to Fallon, Hardie was a board director at Hall and Partners in New York and London, where he worked with clients such as Visa, Audi, Toyota, The Economist and John West Salmon, among others.