End of Analog Offers Opportunity

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

At noon each weekend, several DirecTV reps set up display tables at Circuit City stores in the Midwest, right next to the stacks of digital converters.

The satellite dish salespeople chat up their sales packages, which begin at $30/month, as a superior alternative to converter boxes consumers will need to receive a TV signal as of Feb. 17.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in