EMI, Google-YouTube in Pact | Adweek EMI, Google-YouTube in Pact | Adweek
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EMI, Google-YouTube in Pact

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LONDON EMI Music, Google and YouTube have established what the parties jointly described as a "milestone partnership" giving YouTube users access to audio and video content from the music giant.

Under terms of the new agreement, the U.K.-based EMI agreed to give YouTube users "unprecedented" access to authorized sound and video recordings from its roster, which includes David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz and Lily Allen, to name but a few.

"With this deal," said Chad Hurley, CEO and co-founder of YouTube, "all four of the world's major music companies are now official YouTube partners."

He added, "EMI is a proven leader in the emerging digital music landscape and one of the world's largest and most respected music companies."

As part of the arrangement, EMI Music will liaise with YouTube and its parent Google to develop revenue-generating business models, which will enable the company to track, monetize and control its content.

EMI Group CEO Eric Nicoli said, "Working with YouTube under this agreement meets EMI's objectives to offer consumers the best possible entertainment experiences, to create new ways to connect our artists to fans and to enter into innovative business models that will generate revenues for our business and our creators."

Through this agreement, "EMI Music and its artists will be fairly compensated for their work," Nicoli said.