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BOSTON Danish footwear maker Ecco last week hired Omnicom’s Cone, Boston, for help with its overall brand positioning and marketing research, a client representative said.
Grey’s Alliance, New York, continues to handle product public relations for Ecco, the representative said.
The client, with U.S. headquarters in Peterborough, N.H., spent $3 million domestically on ads last year, per CMR. Most ad chores are handled in-house.
Ecco has mainly adapated overseas executions for the U.S. market, said Cone president Jens Bang.
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