Kolar Advertising & Marketing has been chosen to lead a multi-year campaign promoting Stephen F. Austin State University.
The account, which is budgeted at less than $500,000 annually, will include creative, media buying and public relations duties aimed at increasing enrollment at the school in Nacogdoches, Texas.
Kolar of Austin, Texas, competed against eight other in-state agencies for the business.
"We believe Stephen F. Austin State University is an excellent school with a cadre of strengths to attract high-caliber students," said agency president Rhonda Kolar in a statement. "[We] feel privileged to partner with SFA and its board members to promote its powerful 78-year Texas heritage."