Dunkin' Donuts is expanding its lunchtime lineup. The coffee and donut chain announced today that three new sandwiches and wraps will be added to its menu. The products debuted in select Dunkin' stores throughout the Northeast earlier this week.
The two new chicken sandwiches and wraps—the Original Chicken Sandwich and the Bacon Jack Chicken Sandwich—initially launched in New England and upstate New York. Wrap versions, sold on a flour tortilla, retail for $1.49 to $1.79, and croissant sandwiches retail for $2.49 to $2.99.
Dunkin' Donuts also introduced in the New York Metro area a tuna sandwich, which features tuna salad on a toasted bagel. The sandwich retails for $2.99.
"Dunkin' is a unique brand where our customers are very passionate. They come to us obviously for great tasting coffee and baked goods and donuts, but they often come to us more than once a day,” said McCall Gosselin, Communications Manager for Dunkin' Brands. “Expanding the afternoon sandwich line allows our customers to come to us more often, and we certainly talk to our customers all the time and they’ve told us they want more options in the afternoon.”
Dunkin’ will run promotions for the new chicken sandwich via in-store signage, while its tuna sandwich will be touted via POP, 30-second radio clips, digital banner ads and out-of-home materials. The campaign will center on the slogan, “Afternoons Run on Dunkin’,” which is an extension of the brand’s current “America Runs on Dunkin’” campaign. Ads were created by Hill Holiday.
Dunkin’ Donuts first expanded its menu to include toasted sandwiches and pizza items in 2006. Its oven-toasted varieties launched in February 2008.
