CANNES, France—It's officially a runaway train.
McCann Melbourne's "Dumb Ways to Die" train safety campaign for Metro Trains Melbourne picked up its third Grand Prix of the week at Cannes Lions here tonight, adding the top prize in the Radio Lions category to its haul.
The campaign was honored in Radio for the three-minute radio version of the catchy song, which at its peak reached No. 6 on the global iTunes chart. The campaign earlier won the Grand Prix in Direct and PR—and it has an excellent chance to add more in Film and Integrated.
Barton F. Graf 9000 in New York led the U.S. agencies, winning gold for its Ragú ads.
Two Chicago agencies won silver: Leo Burnett for Fifth Third Bank, and DDB for its Milky Way work. DDB added a bronze for that same campaign, and won a second bronze for Wall's Ice Cream.
Also winning bronze were LatinWorks in Austin, Texas, for the Cine Las Americas International Film Festival; and Arnold in Boston for its anti-smoking work for the CDC.