Droga5 Wins Hotly Contested Sausage Pitch

Add Johnsonville to the brands the agency amassed this year

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Droga5, Adweek's U.S. Agency of the Year, has added sausage to its fire.

Johnsonville Sausage has selected the New York shop to handle its creative business after a review, Johnsonville has confirmed. Annual media spending is around $30 million.

Sources previously identified the other finalists as Fallon, Crispin Porter + Bogusky and the incumbent, Cramer-Krasselt. Avidan Strategies helped manage the process.

In making the selection, Johnsonville vp Fabian Pereira cited a cultural fit and Droga5's "proven track record of developing creative that transforms brands."

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