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Droga5 on Wednesday launches its first work for Google-owned Motorola, a print ad touting the made-in-the-USA credentials of the forthcoming Moto X smartphone.
The independent agency will handle lead creative responsibilities for the brand. Droga5 confirmed the relationship, but declined to comment on specifics around the business.
Work on the brand's creative, previously handled by Omnicom's Goodby, Silverstein & Partners, was awarded to Droga5 this year without a pitch, according to sources. Droga5 will also have help from Publicis Groupe's Digitas.
In December, Google hired Samsung consumer marketing exec Brian Wallace as VP of global marketing at Motorola.
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