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NEW YORK If there was any doubt that digital out-of-home video is becoming ubiquitous in any public space that has room for a screen, just check out these statistics based on a new study released today by Arbitron. About 155 million, or 67 percent of persons 18 or older, have seen a digital video display in the past month at one or more of 17 types of public venues. Of that that total, 76 percent recalled seeing digital video at multiple venues.
Digital video displays in retail locations alone, including groceries, department stores, drugstores, shopping malls or convenience stores reach more than half (53 percent) of all American adults.
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