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NEW YORK The battle between Subway and Domino’s Pizza over baked sandwich superiority just got hotter. After receiving a cease and desist letter telling the No. 2 pizza to stop airing its new campaign, Domino’s president David Brandon set fire to the document on national TV last night.
The ad, which was produced less than a week ago, is the latest messaging trumpeting the fact that consumers preferred Domino’s new oven-baked sandwiches over Subway’s by a margin of 2-to-1.
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