Advertisement

Diversity Special Issue

Advertisement

This special collection focuses on issues around diversity in the advertising marketing and media industries. It includes an in depth look at hiring practices in the advertising industry as well as an examination of how media dollars are being allocated in the light of the expected results of the 2010 census. We also take a look at so called 'multicultural" advertising campaigns that have crossed over to become mainstream advertising and present a collection of data on the consumption and media habits of Hispanic, Asian and African Americans.