Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
We can surmise that air travelers aren’t happy about rising ticket prices and additional charges for not-so-special services. But a report from J.D. Power and Associates says these aren’t the chief factors pushing down customer satisfaction with airlines — now at its lowest level in three years. Rather, the primary sticking point is customer service, or lack thereof.
“The study finds that satisfaction with ‘people’ factors — including knowledge, courtesy and helpfulness of reservation and gate agents, check-in staff and flight crew — has declined dramatically since 2007, and is the leading contributing factor to the overall decline in customer satisfaction with airlines in 2008,” says the report.
Elsewhere
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in