Disney Licensed Merchandise Sales to Hit $30 Billion

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Licensed merchandise sales are hot at the “House of Mouse.” Disney announced this week at the International Licensing Expo in New York that its global retail sales of licensed merchandise is currently on track to reach hit more than $30 billion this year. Last year it pulled in $27 billion.

The tween franchises of Hannah Montana and High School Musical are predicted to reach $2.7 billion in combined retail sales thanks to the upcoming 2008 theatrical releases High School Musical 3: Senior Year and Hannah Montana: The Movie.

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