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The Martin Agency’s latest campaign for Discover Card focuses on the positive feelings cardmembers get when they use Discover’s cash-back bonus.
With a rallying cry of “Get back,” four TV spots will run for the next month on prime-time hits like Lost and Medium, as well as a.m. talk-shows Good Morning America and Today.
Spots show people having fun in various settings, altering the “Get back” line to illustrate how they use their cash-back bonuses. For example, scenes of a grandfather racing small cars with kids at an amusement park are accompanied by the phrase, “Get immaturity back.”
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