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DigitasLBi global chief media officer Baba Shetty announced today he is leaving the agency to start his own company, Invisible Science. The new venture will be structured as a research and advisory firm, focused on programmatic marketing. It's slated to launch on June 1.
Invisible Science, Shetty says, will operate as a subscription-based membership service and will provide objective, programmatic research for brand leaders. He hopes the company will fill a gap he sees in the marketplace, offering insights and advice for brands looking to find the best technologies for their businesses.
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