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Diamond Foods is reviewing creative duties on its line of snack products amid a split with lead agency Goodby, Silverstein & Partners, the company has confirmed. Account revenue is estimated at about $2 million.
Media chores at Omnicom Group’s PHD in San Francisco are also in play, per sources, though neither agency nor Diamond provided immediate confirmation.
Sources said that Goodby and Francisco-based Diamond are splitting because of a conflict with another Goodby client: the Frito-Lay division of PepsiCo.
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