Diageo's McMahan Tapped as Heineken CMO | Adweek Diageo's McMahan Tapped as Heineken CMO | Adweek
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Diageo's McMahan Tapped as Heineken CMO

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Christian McMahan, a former Diageo-Guinness USA executive, will take over the marketing reins at Heineken USA. He succeeds departing CMO Ken Kunze.

McMahan will join the White Plains, N.Y.-based company on July 14. He spent six years overseeing Diageo