Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Mountain Dew is offering up some more “Game Fuel.” The PepsiCo-owned brand has launched two limited-edition line extensions inspired by Blizzard Entertainment’s World of Warcraft.
The two varieties of Game Fuel represent the opposing factions within the popular subscription-based multiplayer online role-playing game. They are wild fruit-flavored Alliance Blue and citrus-cherry-flavored Horde Red. Each product’s packaging features iconic characters from the game. The beverages will appear on shelves for the next eight to 10 weeks.
TV and radio ads, via BBDO, New York, will support the launch.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in