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NEW YORK Dell next week will introduce the first global campaign for its Small and Medium Business unit. Dubbed “Take your own path,” the push will feature stories of real customers in an effort to rebrand Dell as the complete solutions provider for small and midsize businesses.
The IT provider unveiled the campaign Thursday at a press event in New York, where some of its customers were present to share their experiences. They include small businesses like SewWhat, Endeavor and TecAccess, whose founders are featured in the new ads.
“Most
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