Updated: DDB Chicago Expands Duties on Mars, Safeway

Adds 3 Musketeers, Safeway digital assignments

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Mars and Safeway have expanded their relationships with DDB's Chicago office.

Mars has shifted creative responsibilities for its 3 Musketeers candy bar to the Omnicom Group agency, Mars confirmed. The shop now handles seven Mars brands; the others are Skittles, Starburst, Milky Way, Combos, Lifesavers and Temptations, a snack treat for cats.

Media spending on 3 Musketeers exceeded $6 million last year, down from about $15 milllion in 2011 and more than $17 million in 2010, according to Nielsen.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in