Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Procter & Gamble introduced its Dawn Plus Hand Renewal line last month, it claimed that the dish soap can “improve the look and feel of your hands.” The company this week took that claim a step further with a new campaign that invites consumers to show off their talented hands.
The effort is part of P&G’s push to inject new life into the typically stagnant dish care category. TV spots for Dawn will be refreshed next week to include a link to a microsite, DawnHandTalent.com,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in