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Not all that cash came from sales of $650 monogrammed velvet slippers, of course; countless shoppers contented themselves with a $39 polo shirt at one of the company’s outlet stores. But veteran apparel reporter Teri Agins, author of the seminal book The End of Fashion, credits David Lauren’s fantasy-rooted marketing for quietly channeling each tier of shopper to his or her respective Ralph Lauren brand, where “everybody can feel like they have a piece.
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