Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

So much for the chocolate-chip cookie as an emblem of childhood innocence. In a new spot for Chips Ahoy! from DraftFCB in New York, we find a cookie hitting on an animated blonde clad in a little black dress (the blonde, that is, not the cookie) while singing along with Rod Stewart’s “Da Ya Think I’m Sexy.” She’s perched on the couch of his bachelor pad, which has the requisite white bearskin rug and spiral staircase leading up to the boudoir.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in