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Across demographic segments, brand preferences often vary widely.
Parents like budget-friendly brands like Subway and Target, while online/tech giants lead LGBT consumers’ list. Democrats are fans of PBS while Republicans prefer Fox News.
YouGov BrandIndex measures consumer perception of brands by asking 5,000 adults age 18+ each weekday for feedback on 1,100 U.S. brands. The resulting Buzz scores are compiled by subtracting negative feedback from positive and range from 100 to -100.
Infographic: Carlos Monteiro
Source: YouGov BrandIndex
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