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When a commercial tells you that you “deserve” something, doesn’t this put you on guard? It’s certainly one of the elements that make political ads so unconvincing, as we’re told we “deserve” all sorts of mutually incompatible things (like higher benefits and lower taxes). New spots for D’Angelo Grilled Sandwiches (via Connelly Partners, Boston) seem to position a tasty lunch as an entitlement when a too-hearty voiceover and an onscreen super assure us we “deserve” a better sandwich than we’d get from the chain’s competitors.
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