Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Executives from Omnicom Group and the team of Bozell Worldwide and CIA were in Detroit last week making credentials presentations to DaimlerChrysler officials in what could lead to a decision for combining global media buying responsibilities at a single shop, sources said.
DaimlerChrysler representative Jodi Armstrong said the client has been hearing “capabilities presentations” from all agencies handling media buying for the Daimler-Benz and Chrysler Corp. sides of the recently merged company. A decision on whether and where to consolidate buying is expected shortly.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in