Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The sickly economy is setting the U.S. up for a downturn in the population’s physical health, as recent polls have found people scrimping on healthcare and prescribed drugs.
A study issued last month by International Communications Research typifies the genre. Based on polling in November, it estimated that some 13.5 million Americans who use long-term prescribed drugs had acted during the prior three months “to stretch out their medications, either reducing the dosage or taking it less often than prescribed.”
Even
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in