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LOS ANGELES Cost Plus has hired Omnicom Group’s GSD&M to handle advertising for its 294 World Market and Cost Plus World Market stores, according to the agency.
There was no incumbent, said John McGrath, vp, communications at the Austin, Texas-based shop. The company had used an internal marketing department, which will now work with agency personnel.
The client spent $25-30 million in domestic measured media in each of the past two years, according to Nielsen Monitor-Plus.
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