Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
CHICAGO “Nuestro orgullo. Nuestra cerveza.” That’s Crown Imports’ tagline, which translates to “Our pride. Our beer,” for the latest Corona Extra TV and radio campaign, targeting Latinos with Caribbean roots.
TV ads for the Spanish-language effort, created by Casanova Pendrill, Costa Mesa, Calif., started appearing this week and will run nationwide.
One vignette celebrates Hispanic music and traditions with a San Antonio scene showing Mexican Americans dancing at a fiesta, followed by a wedding in New York featuring a Caribbean-style band, and revelers dancing to Nortena music in Los Angeles.
A second spot focuses on sports and features a runner of Caribbean-Hispanic descent racing in a Los Angeles marathon, in addition to Latinos in baseball, boxing and soccer.
Chicago-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in