Corey McPherson Readies Influent Ads | Adweek Corey McPherson Readies Influent Ads | Adweek
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Corey McPherson Readies Influent Ads

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BOSTON Independent Corey McPherson Nash Design has completed a print campaign for Influent, a marketing tool for pharmaceutical sales professionals, the agency said.

A four-page spread is set to break in late January in trade publications such as The Pink Sheet.

One print ad shows an impatient looking doctor. The headline reads, "Note the skeptical expression. The body language. The waiting room full of patients. He's in no mood to listen." The ad concludes, "Influent will help your field force get your message through." The ad carries the tagline, "Turning content into sales."

The work was designed to both "grab attention [and] dig a bit more deeply," said Chris Klaehn, director of account strategy and partner at the Watertown, Mass.-based agency.

Spending for the campaign was not disclosed but is likely in the six-figure range.

The agency's client roster includes Colby College, Brainshark and the Boston Pops.