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Coors, which has goosed sales over the last few years with various packaging gimmicks, is introducing a new one: Coors Light Silver Bullet Aluminum Pint.
The 16 oz. product, which showcases a picture of the brand’s Rocky Mountain imagery on the can when it hits the proper temperature, makes its official debut on Sept. 1.
Coors will back the launch with a cause marketing pitch dubbed “Pass the Pint for Charity,” benefiting the Second Harvest Food Bank of Greater new Orleans and Acadiana.
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