Content Marketer Omelet Claims $25 Million in Revenue | Adweek Content Marketer Omelet Claims $25 Million in Revenue | Adweek
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This Content Marketer Also Produces Documentaries

Omelet works for AT&T, HBO, Red Bull

Photo: Karl J Kaul/Wonderful Machine


Specs
Who (From left) Naj Allana, CFO; Ryan Fey, co-founder, chief brand officer; Sarah Anderson, CCO; Don Kurz, chairman, CEO; Mike Wallen, evp, content and development; Victoria Guenier, head of production; Mark Anderson, chief experiential officer, Omelet to Go; Sean McNamara, chief strategy officer
What Branding and marketing content firm
Where Culver City, Calif.

Sporting a jumbo-size roster of clients that includes Coca-Cola, Walmart, Red Bull, HBO, AT&T and Whole Foods, Omelet’s interactive work seems to be sating appetites. The 10-year-old branding and marketing content company grew 33 percent to $25 million in revenue in 2013, and now it’s heading in bold, new directions. Earlier this year, Omelet produced a documentary called License to Operate about Los Angeles gang leaders who wanted to restore their old neighborhoods. And apropos to its foodie name, the talent collective next month is launching production for a gourmet nut and seed butter brand, dubbed Betsy’s Best. While the latest move destroys conventions on what a media player can be, you’ve got to break a few eggs to make a good Omelet.

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