Conservative Christian Activists Have Some Major Brands in Their Sights

Which companies are rated the least and most holy?

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Not every brand, it appears, will get through the pearly gates.

After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and filling movie theaters for Bible-themed movies like God’s Not Dead and Noah—now conservative Christian activists have some major brands in their sights.

Nike, Walgreens, Abercrombie & Fitch and Victoria’s Secret are among the companies seen as “strongly leaning against a Biblical worldview” by the advocacy group Faith Driven Consumer, whose star ratings are based on corporate positions on abortion, gay marriage, sexual imagery and philanthropy.

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