Comcast Lets You Relive Classic Movie Moments in New Oscars Campaign

Goodby Silverstein & Partners created product-focused work

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Everyone loves movies—and it's safe to say that Oscars viewers could use a quick refresher on the history of the Academy Awards, which have always been a magnet for both glamour and controversy.

This year, telecom giant Comcast wants to remind movie buffs that they can call up all 88 years of Oscars history via a simple voice request with the help of its Siri-like remote.

This isn't a new product—it's a feature of the XFINITY X1 platform, and the client is looking to reintroduce an audience of millions to its charms with the help of creative agency of record Goodby, Silverstein & Partners and a joint sponsorship with the Academy and ABC.

"It's all about unleashing ease and accessibility for consumers to get the movies they love," said Todd Arata, vp of brand marketing at Comcast.

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