Cole Haan Fashions Anniversary Promo | Adweek Cole Haan Fashions Anniversary Promo | Adweek
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Cole Haan Fashions Anniversary Promo

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To help celebrate the company's 80th anniversary, Cole Haan this month will unveil a campaign, "Lucky You," in conjunction with the Magic fashion trade show in Las Vegas and Fashion Week in New York.

The New York-based clothing, shoes and accessories company, which is a division of Nike, is using a lucky penny as the centerpiece of its fall 2008 collection and as a symbol to raise consumer awareness of the "Lucky You" effort. Support includes bellybands around covers of September issues in the Cond