Coke Restructures, Marketing Chief Resigns

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES The Coca-Cola Co. has reorganized its corporate structure in an effort to streamline operations and increase collaboration among its business units. Also, two Coke senior executives are stepping down from their posts.

Chief marketing officer Stephen Jones has resigned to pursue other interests, and Charlene Crusoe-Ingram, who is vice president, diversity strategy and culture, has decided to retire from the company after 15 years.

Jones, who most recently worked on Coca-Cola’s “Real” campaign, had been with the company for 16 years.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in