Super Bowl

Coca-Cola Is Teaming Up With Marvel to Run a 60-Second Spot on Super Bowl 50

Mini-cans tease partnership

Marvel characters get the Coke treatment. Photo: Alfred Maskeroni

Coca-Cola and Marvel are joining forces for a superheroic commercial in Super Bowl 50, the soda brand has confirmed to Adweek.

Adweek received a package Wednesday containing co-branded mini-cans of Coke, featuring illustrations of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon. A teaser note read, "02.07.16. The Big Game is just the beginning. Follow @CocaCola to watch the story unfold."

The Super Bowl commercial will be a 60-second spot and will air during the second quarter of Sunday's CBS telecast. 

No details about the creative were available. 

• For more Super Bowl 50 news, check out Adweek's Super Bowl Ad Tracker, an up-to-date list of the brands running Super Bowl spots and the agencies involved in creating them.

Adweek Blog Network