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Client Seeks 1st Shop for $25 Mil. Account
NEW YORK–Looking to boost traffic to keep pace with its competitors, CNN.com is conducting a first-time review for a media and creative account worth $25 million.
A client source confirmed that six shops are contending: Moss/Dragoti, which already handles CNN TV; M&C Saatchi; Y&R 2.1, Young & Rubicam’s interactive unit; Messner Vetere Berger McNamee Schmetterer/ Euro RSCG, all New York; Leagas Delaney in San Francisco; and McKinney & Silver, Raleigh, N.C.
Three agencies have already made presentations; the remaining three contenders will present this week, the source said.
Each agency got a 35-page brief from the client here, stating monthly usage of competing sites, such as Yahoo!, MSN and Excite, has all increased by at least 30 percent from November 1998 to October 1999.
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