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DETROIT A new alliance between Chrysler and Six Flags Theme Parks will allow the automaker to showcase its Chrysler, Jeep and Dodge vehicles to fun-loving park-goers this summer.
The two-year deal announced today includes a Chrysler presence at 10 of the company’s 21 theme parks this summer. More theme parks will be added in 2009.
Vehicles will be displayed at each Six Flags location. Broadcast, radio, outdoor and online ads for the partnership will run across the Six Flags Media Networks, the amusement park’s in-house media outlet, which launched in March.
Creative for Chrysler includes existing product advertisements and new, specially-produced content.
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