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DETROIT — The Chrysler Group is partnering with singer Celine Dion and Sony Music Entertainment in a multi-year, agreement.
The deal launches with a Chrysler brand TV spot early next year that will feature Dion. A new, original song created specifically for the ad campaign is a key feature of the partnership. Other elements include personal appearances by Dion, special consumer promotions, dealer tie-ins, interactive communications, owner communications, retail initiatives, television programming and recording tie-ins. Financial details were undisclosed.
“Celine
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