Chobani Will Make Its Super Bowl Ad Debut in 2014

Greek yogurt brand to launch first campaign from Droga5

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Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014.

“Our debut in the Super Bowl provides us with a highly visible and impactful way to more broadly introduce Chobani to America and is consistent with our mission of providing better food to more people,” Chobani CMO Peter McGuinness said in a statement sent to Adweek this morning.

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