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CANNES, France—In one of the marketing industry's hottest categories, branded content and entertainment, three U.S. campaigns won gold Lions at Cannes here tonight, but the top honor went noticeably unawarded.
Chipotle and CAA Marketing topped the leaderboard with three gold Lions in Branded Content for The Scarecrow, a three-minute animated video that's been viewed on YouTube more than 12.8 million times. The video and the marketing effort around it have been big winners throughout this year's Cannes Lions, taking a Grand Prix in both PR and
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