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CHICAGO The Chicago Tribune has initiated a review for a new ad agency following its split with MARC here, a representative of the newspaper confirmed.
The paper wanted an agency with “broader capabilities,” said Patti Wetli, a Tribune representative. She said the search was in its early stages and could not offer further details.
The Tribune Company-owned newspaper spent $4 million on advertising last year, according to Nielsen Monitor-Plus.
MARC’s most recent print and radio work featured Tribune reporters talking about their jobs.
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